Every three years, on the first weekend in July, the Züri Fäscht brings more than 2 million visitors a fantastic folk fair with music and festivities for three days.
In 2013, Ticino was invited for the first time as a guest canton to Switzerland's largest event. A strategic space was available directly on Lake Zurich, at the General Guisan Quai, with 1200 square metres of floor space.
In both 2013 and 2016, we designed a unique scenography, building a reproduction of the Gotthard as an EyeCatcher, an interactive structure designed in every detail. Passing through this unique construction, one arrived at a Mediterranean ambience, with green relaxation areas, entertainment areas and gastronomic routes typical of Ticino, generating an all-round experience. The objective of presenting Ticino in the tourist, cultural and gastronomic spheres was achieved in both editions, surprising guests at the 'Festa delle Feste'.
Ticino Turismo, Canton Ticino State Chancellery
July 2013 and 2016
Creative Concept (with Catering and Artist Programme concepts), General Planning and Design, Production and Realisation, Programme Management for 3 days/night, Event Conclusion with survey.